PIQuoteDirect is part of Bedford's QuoteDirect insurance website, designed, built and hosted by Gravytrain Limited. The site offers users the chance to get quotes on professional indemnity insurance. Bedfords asked us at Gravytrain to re-build the enquiy form, that users fill out, with new questions that were provided to Gravytrain by Bedford's.
Gravytrain looked at the list of questions and noticed that the user would choose a profession in the form and based on their proffession answer a number of different questions. We at Gravytrain incorporated this into our design by using JavaScript to hide certain questions that the user would have to answer. With this idea in mind, Gravytrain Limited planned to make the form shorter and in turn more accessible for the user to use and fill out. Gravytrain Limited used this technique for other questions such as 'claims history' and 'previous insurers'.
The new PIQuoteDirect form has not yet been made live yet as Gravytrain Limited is still in the process of testing and evaluating the form. Stay tuned to this offical Gravytrain Limited blog to keep up to date with the latest news straight from Gravytrain itself.
Friday, 28 December 2007
Tuesday, 25 December 2007
Gravytrain Limited Case Study: Merry Christmas
Gravytrain Limited would like to wish all of its Gravytrain official blog readers a very merry christmas and a happy new year!
Gravytrain Limited has loads of up and coming projects lined up for 2008 so keep tuning in to this Gravytrain official blog for all the latest news and updates from Gravytrain Limited.
Gravytrain Limited has loads of up and coming projects lined up for 2008 so keep tuning in to this Gravytrain official blog for all the latest news and updates from Gravytrain Limited.
Friday, 21 December 2007
Gravytrain Ltd Case Study: Insure2BSure
Gravytrain Ltd was approached by the Irish Insurance Broker, O'Learys Insurance Group, and was asked to create them a website with a completely new look and feel as well as a logo that they could launch a whole new branding campaign with.
Our designers at Gravytrain limited came up with a number of different proposals but eventually came to a final decision with O'Learys on a new logo that both Gravytrain and the client could work with. The logo consisted of a new name 'Insure2Bsure' and a new colour scheme of blue and orange. The designers at Gravytrain limited were happy with this as it was something they could easily adapt and work with.
The designers here at Gravytrain got to work on the new look and feel of the site and came up with a number of different proposals consisting of a number of different ideas for the client to look through and choose from. With these proposals and ideas Gravytrain worked together with O Leary's and produced a fresh new look and feel to their website and created a number of different new functions and call to actions that the user could use.
Gravytrain Limited are currently in the process of constructing the O'Leary's website and as of yet the new site is not live. Keep tuning into this official Gravytrain Limited blog to stay up to date with the latest news from all of Gravytrain's clients and their websites.
Our designers at Gravytrain limited came up with a number of different proposals but eventually came to a final decision with O'Learys on a new logo that both Gravytrain and the client could work with. The logo consisted of a new name 'Insure2Bsure' and a new colour scheme of blue and orange. The designers at Gravytrain limited were happy with this as it was something they could easily adapt and work with.
The designers here at Gravytrain got to work on the new look and feel of the site and came up with a number of different proposals consisting of a number of different ideas for the client to look through and choose from. With these proposals and ideas Gravytrain worked together with O Leary's and produced a fresh new look and feel to their website and created a number of different new functions and call to actions that the user could use.
Gravytrain Limited are currently in the process of constructing the O'Leary's website and as of yet the new site is not live. Keep tuning into this official Gravytrain Limited blog to stay up to date with the latest news from all of Gravytrain's clients and their websites.
Wednesday, 19 December 2007
Gravytrain Ltd Case Study: PropertyQuoteDirect
PropertyQuoteDirect is another insurance site for Gravytrain Ltd's client Bedfords Insurance. Gravytrain was asked to build the site based on the other QuoteDirect sites colour scheme and design. It had to be easy to use and provide its users with information regarding the different insurance policies that Bedfords had to offer.
Gravytrain decided to create a landing page for each of the property insurance policies that Bedfords had to offer to its users. These landing pages were specific to each policy and what landing page a user would land on, would depend on what keywords they entered into the search engine they used. Gravytrain Limited done this to boost conversion rates and to make sure that the user would quickly find exactly what they was looking for when they landed on the site.
Gravytrain Ltd also created the site using the same design and branding as the other QuoteDirect sites so that PropertyQuoteDirect would look part of the Bedfords network of sites.
Gravytrain has not yet launched the QuoteDirect web site but will post all the latest news and updates about this site on this Gravytrain Limited blog.
Gravytrain decided to create a landing page for each of the property insurance policies that Bedfords had to offer to its users. These landing pages were specific to each policy and what landing page a user would land on, would depend on what keywords they entered into the search engine they used. Gravytrain Limited done this to boost conversion rates and to make sure that the user would quickly find exactly what they was looking for when they landed on the site.
Gravytrain Ltd also created the site using the same design and branding as the other QuoteDirect sites so that PropertyQuoteDirect would look part of the Bedfords network of sites.
Gravytrain has not yet launched the QuoteDirect web site but will post all the latest news and updates about this site on this Gravytrain Limited blog.
Friday, 14 December 2007
Gravytrain Ltd Case Study: IPRQuoteDirect
Gravytrain is currently in the final stages of creating a massive insurance site for Bedfords Insurances. One type of insurance that Bedfords specialises in is Intellectual Property and they asked us at Gravytrain Ltd to add a section to the site specifically for users looking to take out Intellectual Property cover.
Gravytrain Ltd came up with the answer and that was IPRQuoteDirect. IPRQuoteDirect was designed and constructed by gravy train. The design of the site was identical to all the other sections of Bedfords QuoteDirect site and this made IPRQuoteDirect fit in perfectly with the rest of the site.
Gravytrain created IPRQutoeDirect so that users will browse the site in the hope, from Bedfords point of view, that the user will fill out an enquiry from which would be sent to Bedfords containing contact information and needs for that user, giving Bedfords the opportunity to convert the user into a customer.
So far the site has not gone live, but keep your eyes peeled here on Gravytrain blog for the latest news and updates from Gravytrain Ltd and Gravytrain hosted websites.
Gravytrain Ltd came up with the answer and that was IPRQuoteDirect. IPRQuoteDirect was designed and constructed by gravy train. The design of the site was identical to all the other sections of Bedfords QuoteDirect site and this made IPRQuoteDirect fit in perfectly with the rest of the site.
Gravytrain created IPRQutoeDirect so that users will browse the site in the hope, from Bedfords point of view, that the user will fill out an enquiry from which would be sent to Bedfords containing contact information and needs for that user, giving Bedfords the opportunity to convert the user into a customer.
So far the site has not gone live, but keep your eyes peeled here on Gravytrain blog for the latest news and updates from Gravytrain Ltd and Gravytrain hosted websites.
Monday, 10 December 2007
Gravytrain Ltd Case Study: Rathbone Media
Rathbone Media came to us at Gravytrain and asked us to redesign their current web site design to make the site more attractive to the eye as well as making the site easier to use and to update all of the content within the site.
Gravytain Ltd's design team got straight to work on the new site and gave it a completely new look with a new navigation bar and incorporated the idea of colour branding each section of the site with a different colour so that users can recognise what part of the site they are in instantly.
Gravytrain also took the 'people' section of the website and completely redesigned it. The Gravy train designers found the old section to content intensive and shortened all of the CV's and gave requested pictures from Rathbone of all the members of staff to add to the CV's. Gravytrain's new design first has a summary of the CV then invited the user to click a hyperlink which would take them to the full CV of that member of staff if they wanted to read more about that member of staff.
Rathbone Media's new website is nearly complete and the Gravytrain designers are very pleased with the new and improved site and we hope Rathbone Media will feel the same way about their new web site. The site will go live in the very near future and news about this site going live will appear on this Gravytrain blog so stay tuned for more news updates and case studies from us at Gravytrain Limited.
Gravytain Ltd's design team got straight to work on the new site and gave it a completely new look with a new navigation bar and incorporated the idea of colour branding each section of the site with a different colour so that users can recognise what part of the site they are in instantly.
Gravytrain also took the 'people' section of the website and completely redesigned it. The Gravy train designers found the old section to content intensive and shortened all of the CV's and gave requested pictures from Rathbone of all the members of staff to add to the CV's. Gravytrain's new design first has a summary of the CV then invited the user to click a hyperlink which would take them to the full CV of that member of staff if they wanted to read more about that member of staff.
Rathbone Media's new website is nearly complete and the Gravytrain designers are very pleased with the new and improved site and we hope Rathbone Media will feel the same way about their new web site. The site will go live in the very near future and news about this site going live will appear on this Gravytrain blog so stay tuned for more news updates and case studies from us at Gravytrain Limited.
Tuesday, 20 November 2007
Gravytrain Ltd Case Study: Finding Venues
Gravytrain Ltd was asked by one of its clients to design and construct a web site that would help its users find venues within the UK to host special events. The site would start off providing wedding and conference venues but we at Gravytrain had to incorporate room for expansion in our design so that it could be improved at a later date to include other types of venues.
The designers at Gravytrain designed to make searching and booking the venues on the site as easy as possible for the user. A map of the UK was placed on this page and was split up into counties which could be clicked going to another page displaying all of the venues in that area. A drop down list of all th counties was also included by gravytrain with the same function as the map. A newsletter subscription service and venue of the month feature was also added to the design.
Gravytrain has sent proposals to the client and is currently waiting to hear back from them regarding our design. Here at gravytrain we will keep you updated with the events of this exciting site as they happen on this blog.
The designers at Gravytrain designed to make searching and booking the venues on the site as easy as possible for the user. A map of the UK was placed on this page and was split up into counties which could be clicked going to another page displaying all of the venues in that area. A drop down list of all th counties was also included by gravytrain with the same function as the map. A newsletter subscription service and venue of the month feature was also added to the design.
Gravytrain has sent proposals to the client and is currently waiting to hear back from them regarding our design. Here at gravytrain we will keep you updated with the events of this exciting site as they happen on this blog.
Thursday, 15 November 2007
Gravytrain Case Study: MotorQuoteDirect.co.uk
One of Gravytrain Ltd's latest projects inolves creating an insurance comparison site for one of our clients. The client asked Gravytrain to provide them with an attractive comparison site that was easy to use and provided quotes from a number of different insurance providers.
We at Gravy train Ltd set out on the task and came up with a simple, easy to use design that included forms for the user to fill out with their own personal information. The quotation process involved 4 easy steps. These included personal details, vehicle/driver details, contact details and a results page providing the user with the top 4 quotes from insurers as well as links to the given insurers website and a buy button, that when clicked would take the user to the start of the payment process to purchase the insurance policy.
Gravytrain is currently in the final process of launching Motor Quote Direct and will update this blog with the URL of the website as soon as it is launched.
We at Gravy train Ltd set out on the task and came up with a simple, easy to use design that included forms for the user to fill out with their own personal information. The quotation process involved 4 easy steps. These included personal details, vehicle/driver details, contact details and a results page providing the user with the top 4 quotes from insurers as well as links to the given insurers website and a buy button, that when clicked would take the user to the start of the payment process to purchase the insurance policy.
Gravytrain is currently in the final process of launching Motor Quote Direct and will update this blog with the URL of the website as soon as it is launched.
Monday, 22 October 2007
Gravytrain Ltd Case Study: Quotesearcher.co.uk
Quotesearcher.co.uk is an insurance price comparison site concieved and constructed by gravytrain. It enables users to compare the prices of insurance policies from a number of different brokers and insurers so that they can find the best deals, easily and effectively whilst saving money.
We at Gravy train built the site from scratch and implemented our very own database system to enable users to use and find insurance quotes alot more easily and efficently than other comparison sites. Quotesearcher.co.uk now has a 60% conversion rate and a 5% bounce rate. This is typically due to the great user friendly design of the site concieved and constructed by Gravytrain Ltd.
We at Gravy train built the site from scratch and implemented our very own database system to enable users to use and find insurance quotes alot more easily and efficently than other comparison sites. Quotesearcher.co.uk now has a 60% conversion rate and a 5% bounce rate. This is typically due to the great user friendly design of the site concieved and constructed by Gravytrain Ltd.
Tuesday, 16 October 2007
Gravytrain Ltd Case Study: Angry Grape
Angry Grape is a wine merchants that sells its products to its customers over the counter and over the internet. Based in Essex, Angry Grape came to us at Gravy Train Ltd and asked us to come up with an idea for a landing page to promote their christmas products and boost their online sales.
Gravytrain aimed to resolve this problem by redesigning the gift ideas page of the Angry Grape web site. We first added a testimonial box, containing comments from previous customers, and a wine hints box, containing hints on how to store wine, taste wine etc. We at Gravytrain also added a high-res banner image below the navigation at the top of the page to give the user a sense of quality that Angry Grape offers in its products. Gravy Train also re-designed the search box to make it easier for the user to use and understand.
Gravytrain Ltd is currently waiting to hear back from Angry Grape so that we can determine how effective our work has been on this project.
Gravytrain aimed to resolve this problem by redesigning the gift ideas page of the Angry Grape web site. We first added a testimonial box, containing comments from previous customers, and a wine hints box, containing hints on how to store wine, taste wine etc. We at Gravytrain also added a high-res banner image below the navigation at the top of the page to give the user a sense of quality that Angry Grape offers in its products. Gravy Train also re-designed the search box to make it easier for the user to use and understand.
Gravytrain Ltd is currently waiting to hear back from Angry Grape so that we can determine how effective our work has been on this project.
Monday, 15 October 2007
Gravytrain Ltd Case Study: Blakes Golf Club
Blakes Golf Club has offers its customers a 5-star golf course as well as a top class restaurant. Blakes came to Gravy train asking us to promote their restaurant for christmas bookings.
Gravytrain approached the issue by creating a new landing page for the restaurant part of the web site and advertising the christmas bookings using banner ads and a call to action. The christmas banner ad was swapped with the private hire banner ad, placing it at the top of the web site. Gravytrain Ltd's aim here was to expose the ad better to the user who would visit the site.
Once clicked the christmas banner ad would take the user through to an asp page, constructed by gravy train, displaying information on all the latest events that users can book for. This included advertisements for christmas day and new years eve as well as other events.
Blakes Golf Club was extremely pleased with the work Gravy train Ltd put into their new landing page as christmas day at Blakes is now unfortunately sold out, however other days and events are still available. Visit www.blakesgolfclub.com for more details.
Gravytrain approached the issue by creating a new landing page for the restaurant part of the web site and advertising the christmas bookings using banner ads and a call to action. The christmas banner ad was swapped with the private hire banner ad, placing it at the top of the web site. Gravytrain Ltd's aim here was to expose the ad better to the user who would visit the site.
Once clicked the christmas banner ad would take the user through to an asp page, constructed by gravy train, displaying information on all the latest events that users can book for. This included advertisements for christmas day and new years eve as well as other events.
Blakes Golf Club was extremely pleased with the work Gravy train Ltd put into their new landing page as christmas day at Blakes is now unfortunately sold out, however other days and events are still available. Visit www.blakesgolfclub.com for more details.
Wednesday, 10 October 2007
Gravytrain Ltd Case Study: Mortgageplus.ie
Mortgageplus.ie is an independent mortgage broker, from Ireland that obtains mortgage quotes from with all the leading lenders in the country and sells them to its customers. Mortgageplus.ie came to us at gravy train with a problem. The problem was that the content on the home page was not relevant enough to that of the search made by the user, therefore there was not enough users visiting the site and applying for mortgages.
To solve this problem we at gravy train created a number of landing pages that contained relevant information depending on what type of mortgage the user searched for. Gravytrain ltd placed an application form on each of the landing pages created, which encouraged the users to apply for a mortgage without having to move to any other page in the site.
Due to the efforts of Gravy train there, was a 50% increace in visitors making quotes for mortgages from the Mortgageplus.ie website.
To solve this problem we at gravy train created a number of landing pages that contained relevant information depending on what type of mortgage the user searched for. Gravytrain ltd placed an application form on each of the landing pages created, which encouraged the users to apply for a mortgage without having to move to any other page in the site.
Due to the efforts of Gravy train there, was a 50% increace in visitors making quotes for mortgages from the Mortgageplus.ie website.
Tuesday, 9 October 2007
Gravytrain Ltd Case Study: Comfort-insurance.co.uk
Comfort-insurance.co.uk came to us at Gravy Train Ltd and asked us to completely revamp their website to give it a fresh new look and feel. The company specialises in providing car, travel and motor caravan insurance. The site also provides breakdown cover as well as its insurance policies.
They asked Gravytrain to give the site a new look and feel as well as to try and encourage visitors of the site to stay for as long as possible. Increasing the frequency of their return was also a goal set down by comfort-insurance.co.uk. We at Gravytrain Ltd did this by creating an online resource centre to provide the sites users with relevant up to date information about motor caravans. This resource centre included links to other relevant motor caravan web sites and sources of information.
Comfort-insurance.co.uk is now placed top of a search in google for motorcaravan insurance due to the efforts of Gravytrain limited.
They asked Gravytrain to give the site a new look and feel as well as to try and encourage visitors of the site to stay for as long as possible. Increasing the frequency of their return was also a goal set down by comfort-insurance.co.uk. We at Gravytrain Ltd did this by creating an online resource centre to provide the sites users with relevant up to date information about motor caravans. This resource centre included links to other relevant motor caravan web sites and sources of information.
Comfort-insurance.co.uk is now placed top of a search in google for motorcaravan insurance due to the efforts of Gravytrain limited.
Gravytrain Ltd Case Study: Mortgages4all.ie
Mortgages4all.ie is a company based in Ireland that provides sub-prime mortgages to people who may have trouble proving their own annual income.
Mortgages4all.ie came to Gravy Train Limited and wanted them to construct a web site that provides specific and relevant information about the sub-prime mortgages that the company offers to its customers.
We at Gravytrain constructed a web site that offers this information to the customer and provides an online quoting service so customers can gain a mortgage quote. Gravytrain Ltd done this by asking the customer to fill out a form, which is then sent to the company, who will then contact the customer back using the contact details provided by the customer within the form.
Mortgages4all.ie came to Gravy Train Limited and wanted them to construct a web site that provides specific and relevant information about the sub-prime mortgages that the company offers to its customers.
We at Gravytrain constructed a web site that offers this information to the customer and provides an online quoting service so customers can gain a mortgage quote. Gravytrain Ltd done this by asking the customer to fill out a form, which is then sent to the company, who will then contact the customer back using the contact details provided by the customer within the form.
Monday, 8 October 2007
Gravytrain Ltd Case Study: Quoteyourtaxi.com
Quoteyourmotor.co.uk is an insurance broker that provides a range of different types of insurance policies to it's customers. Quoteyourmotor.co.uk provides policies to insure homes, cars, vans, motorbikes and taxi's.
Quoteyourmotor came to us at Gravytrain Ltd, with a problem that their taxi insurance web page was not recieveing enough clicks from search engines. Gravytrain Ltd answered this problem by coming to the conclusion that the taxi insurance web page was not specific enough to convert leads into customers.
To solve this problem we at Gravytrain Ltd created a completely new web site, that was specific to the taxi insurance part of the quoteyourmotor.co.uk web site. This new site was successfull in converting leads to customers as the entire site gave information specific to insuring a taxi. The new site, http://www.quoteyourtaxi.com/ now appears at the top of a google search for taxi insurance due to the efforts of Gravytrain Ltd.
Quoteyourmotor came to us at Gravytrain Ltd, with a problem that their taxi insurance web page was not recieveing enough clicks from search engines. Gravytrain Ltd answered this problem by coming to the conclusion that the taxi insurance web page was not specific enough to convert leads into customers.
To solve this problem we at Gravytrain Ltd created a completely new web site, that was specific to the taxi insurance part of the quoteyourmotor.co.uk web site. This new site was successfull in converting leads to customers as the entire site gave information specific to insuring a taxi. The new site, http://www.quoteyourtaxi.com/ now appears at the top of a google search for taxi insurance due to the efforts of Gravytrain Ltd.
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