Gravytrain Ltd Case Study: Mortgageplus.ie

Mortgageplus.ie is an independent mortgage broker, from Ireland that obtains mortgage quotes from with all the leading lenders in the country and sells them to its customers. Mortgageplus.ie came to us at gravy train with a problem. The problem was that the content on the home page was not relevant enough to that of the search made by the user, therefore there was not enough users visiting the site and applying for mortgages.

To solve this problem we at gravy train created a number of landing pages that contained relevant information depending on what type of mortgage the user searched for. Gravytrain ltd placed an application form on each of the landing pages created, which encouraged the users to apply for a mortgage without having to move to any other page in the site.

Due to the efforts of Gravy train there, was a 50% increace in visitors making quotes for mortgages from the Mortgageplus.ie website.