Friday, 14 December 2007

Gravytrain Ltd Case Study: IPRQuoteDirect

Gravytrain is currently in the final stages of creating a massive insurance site for Bedfords Insurances. One type of insurance that Bedfords specialises in is Intellectual Property and they asked us at Gravytrain Ltd to add a section to the site specifically for users looking to take out Intellectual Property cover.

Gravytrain Ltd came up with the answer and that was IPRQuoteDirect. IPRQuoteDirect was designed and constructed by gravy train. The design of the site was identical to all the other sections of Bedfords QuoteDirect site and this made IPRQuoteDirect fit in perfectly with the rest of the site.

Gravytrain created IPRQutoeDirect so that users will browse the site in the hope, from Bedfords point of view, that the user will fill out an enquiry from which would be sent to Bedfords containing contact information and needs for that user, giving Bedfords the opportunity to convert the user into a customer.

So far the site has not gone live, but keep your eyes peeled here on Gravytrain blog for the latest news and updates from Gravytrain Ltd and Gravytrain hosted websites.