Wednesday, 19 December 2007

Gravytrain Ltd Case Study: PropertyQuoteDirect

PropertyQuoteDirect is another insurance site for Gravytrain Ltd's client Bedfords Insurance. Gravytrain was asked to build the site based on the other QuoteDirect sites colour scheme and design. It had to be easy to use and provide its users with information regarding the different insurance policies that Bedfords had to offer.

Gravytrain decided to create a landing page for each of the property insurance policies that Bedfords had to offer to its users. These landing pages were specific to each policy and what landing page a user would land on, would depend on what keywords they entered into the search engine they used. Gravytrain Limited done this to boost conversion rates and to make sure that the user would quickly find exactly what they was looking for when they landed on the site.

Gravytrain Ltd also created the site using the same design and branding as the other QuoteDirect sites so that PropertyQuoteDirect would look part of the Bedfords network of sites.

Gravytrain has not yet launched the QuoteDirect web site but will post all the latest news and updates about this site on this Gravytrain Limited blog.