Quotesearcher.co.uk is an insurance price comparison site concieved and constructed by gravytrain. It enables users to compare the prices of insurance policies from a number of different brokers and insurers so that they can find the best deals, easily and effectively whilst saving money.
We at Gravy train built the site from scratch and implemented our very own database system to enable users to use and find insurance quotes alot more easily and efficently than other comparison sites. Quotesearcher.co.uk now has a 60% conversion rate and a 5% bounce rate. This is typically due to the great user friendly design of the site concieved and constructed by Gravytrain Ltd.
Monday, 22 October 2007
Tuesday, 16 October 2007
Gravytrain Ltd Case Study: Angry Grape
Angry Grape is a wine merchants that sells its products to its customers over the counter and over the internet. Based in Essex, Angry Grape came to us at Gravy Train Ltd and asked us to come up with an idea for a landing page to promote their christmas products and boost their online sales.
Gravytrain aimed to resolve this problem by redesigning the gift ideas page of the Angry Grape web site. We first added a testimonial box, containing comments from previous customers, and a wine hints box, containing hints on how to store wine, taste wine etc. We at Gravytrain also added a high-res banner image below the navigation at the top of the page to give the user a sense of quality that Angry Grape offers in its products. Gravy Train also re-designed the search box to make it easier for the user to use and understand.
Gravytrain Ltd is currently waiting to hear back from Angry Grape so that we can determine how effective our work has been on this project.
Gravytrain aimed to resolve this problem by redesigning the gift ideas page of the Angry Grape web site. We first added a testimonial box, containing comments from previous customers, and a wine hints box, containing hints on how to store wine, taste wine etc. We at Gravytrain also added a high-res banner image below the navigation at the top of the page to give the user a sense of quality that Angry Grape offers in its products. Gravy Train also re-designed the search box to make it easier for the user to use and understand.
Gravytrain Ltd is currently waiting to hear back from Angry Grape so that we can determine how effective our work has been on this project.
Monday, 15 October 2007
Gravytrain Ltd Case Study: Blakes Golf Club
Blakes Golf Club has offers its customers a 5-star golf course as well as a top class restaurant. Blakes came to Gravy train asking us to promote their restaurant for christmas bookings.
Gravytrain approached the issue by creating a new landing page for the restaurant part of the web site and advertising the christmas bookings using banner ads and a call to action. The christmas banner ad was swapped with the private hire banner ad, placing it at the top of the web site. Gravytrain Ltd's aim here was to expose the ad better to the user who would visit the site.
Once clicked the christmas banner ad would take the user through to an asp page, constructed by gravy train, displaying information on all the latest events that users can book for. This included advertisements for christmas day and new years eve as well as other events.
Blakes Golf Club was extremely pleased with the work Gravy train Ltd put into their new landing page as christmas day at Blakes is now unfortunately sold out, however other days and events are still available. Visit www.blakesgolfclub.com for more details.
Gravytrain approached the issue by creating a new landing page for the restaurant part of the web site and advertising the christmas bookings using banner ads and a call to action. The christmas banner ad was swapped with the private hire banner ad, placing it at the top of the web site. Gravytrain Ltd's aim here was to expose the ad better to the user who would visit the site.
Once clicked the christmas banner ad would take the user through to an asp page, constructed by gravy train, displaying information on all the latest events that users can book for. This included advertisements for christmas day and new years eve as well as other events.
Blakes Golf Club was extremely pleased with the work Gravy train Ltd put into their new landing page as christmas day at Blakes is now unfortunately sold out, however other days and events are still available. Visit www.blakesgolfclub.com for more details.
Wednesday, 10 October 2007
Gravytrain Ltd Case Study: Mortgageplus.ie
Mortgageplus.ie is an independent mortgage broker, from Ireland that obtains mortgage quotes from with all the leading lenders in the country and sells them to its customers. Mortgageplus.ie came to us at gravy train with a problem. The problem was that the content on the home page was not relevant enough to that of the search made by the user, therefore there was not enough users visiting the site and applying for mortgages.
To solve this problem we at gravy train created a number of landing pages that contained relevant information depending on what type of mortgage the user searched for. Gravytrain ltd placed an application form on each of the landing pages created, which encouraged the users to apply for a mortgage without having to move to any other page in the site.
Due to the efforts of Gravy train there, was a 50% increace in visitors making quotes for mortgages from the Mortgageplus.ie website.
To solve this problem we at gravy train created a number of landing pages that contained relevant information depending on what type of mortgage the user searched for. Gravytrain ltd placed an application form on each of the landing pages created, which encouraged the users to apply for a mortgage without having to move to any other page in the site.
Due to the efforts of Gravy train there, was a 50% increace in visitors making quotes for mortgages from the Mortgageplus.ie website.
Tuesday, 9 October 2007
Gravytrain Ltd Case Study: Comfort-insurance.co.uk
Comfort-insurance.co.uk came to us at Gravy Train Ltd and asked us to completely revamp their website to give it a fresh new look and feel. The company specialises in providing car, travel and motor caravan insurance. The site also provides breakdown cover as well as its insurance policies.
They asked Gravytrain to give the site a new look and feel as well as to try and encourage visitors of the site to stay for as long as possible. Increasing the frequency of their return was also a goal set down by comfort-insurance.co.uk. We at Gravytrain Ltd did this by creating an online resource centre to provide the sites users with relevant up to date information about motor caravans. This resource centre included links to other relevant motor caravan web sites and sources of information.
Comfort-insurance.co.uk is now placed top of a search in google for motorcaravan insurance due to the efforts of Gravytrain limited.
They asked Gravytrain to give the site a new look and feel as well as to try and encourage visitors of the site to stay for as long as possible. Increasing the frequency of their return was also a goal set down by comfort-insurance.co.uk. We at Gravytrain Ltd did this by creating an online resource centre to provide the sites users with relevant up to date information about motor caravans. This resource centre included links to other relevant motor caravan web sites and sources of information.
Comfort-insurance.co.uk is now placed top of a search in google for motorcaravan insurance due to the efforts of Gravytrain limited.
Gravytrain Ltd Case Study: Mortgages4all.ie
Mortgages4all.ie is a company based in Ireland that provides sub-prime mortgages to people who may have trouble proving their own annual income.
Mortgages4all.ie came to Gravy Train Limited and wanted them to construct a web site that provides specific and relevant information about the sub-prime mortgages that the company offers to its customers.
We at Gravytrain constructed a web site that offers this information to the customer and provides an online quoting service so customers can gain a mortgage quote. Gravytrain Ltd done this by asking the customer to fill out a form, which is then sent to the company, who will then contact the customer back using the contact details provided by the customer within the form.
Mortgages4all.ie came to Gravy Train Limited and wanted them to construct a web site that provides specific and relevant information about the sub-prime mortgages that the company offers to its customers.
We at Gravytrain constructed a web site that offers this information to the customer and provides an online quoting service so customers can gain a mortgage quote. Gravytrain Ltd done this by asking the customer to fill out a form, which is then sent to the company, who will then contact the customer back using the contact details provided by the customer within the form.
Monday, 8 October 2007
Gravytrain Ltd Case Study: Quoteyourtaxi.com
Quoteyourmotor.co.uk is an insurance broker that provides a range of different types of insurance policies to it's customers. Quoteyourmotor.co.uk provides policies to insure homes, cars, vans, motorbikes and taxi's.
Quoteyourmotor came to us at Gravytrain Ltd, with a problem that their taxi insurance web page was not recieveing enough clicks from search engines. Gravytrain Ltd answered this problem by coming to the conclusion that the taxi insurance web page was not specific enough to convert leads into customers.
To solve this problem we at Gravytrain Ltd created a completely new web site, that was specific to the taxi insurance part of the quoteyourmotor.co.uk web site. This new site was successfull in converting leads to customers as the entire site gave information specific to insuring a taxi. The new site, http://www.quoteyourtaxi.com/ now appears at the top of a google search for taxi insurance due to the efforts of Gravytrain Ltd.
Quoteyourmotor came to us at Gravytrain Ltd, with a problem that their taxi insurance web page was not recieveing enough clicks from search engines. Gravytrain Ltd answered this problem by coming to the conclusion that the taxi insurance web page was not specific enough to convert leads into customers.
To solve this problem we at Gravytrain Ltd created a completely new web site, that was specific to the taxi insurance part of the quoteyourmotor.co.uk web site. This new site was successfull in converting leads to customers as the entire site gave information specific to insuring a taxi. The new site, http://www.quoteyourtaxi.com/ now appears at the top of a google search for taxi insurance due to the efforts of Gravytrain Ltd.
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