One of Gravytrain Limited's valued clients Bedford Insurance (Motor Quote Direct) wanted to make it easier for users to obtain a quote from their website. The designers at Gravytrain looked at the whole quote process and analysed how they could make it easier and achieve the clients goal.
After working with Bedford Insurance, we decided that if we merged a number of stages in the quote process together we could make the quote process a lot shorter and therefore make it easier for user's to get a quote. The Gravytrain Limited designers added a toggle feature to the merged page to allow the user to interact with the page and choose what content they wanted to see and how they wanted to see it.
Bedford Insurance are now looking for Gravytrain Limited to expand this idea across their whole range of products. Stay tuned to this blog to find out when this happens.
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