Monday, 21 January 2008

Gravytrain Ltd Case Study: New Google Analytics Code

Gravytrain Limited officialy started using the new google analytics code in most of its websites today. Gravytrain also manages PPC campaigns for its customers and the new analytics code comes with many new features that can advantage Gravytrain's customers quite hugely.

The new code is completely different to the old code as it is now object orientated. The new code is also personalised to google rather than in the old code which they inherited when Google bought out Urchin. Gravytrain Ltd Analytics now uses the new code allowing its customers to gain the new benefits as well as allowing them to keep on tracking their pages when Google finally pulls the plug on the old Urchin code in favour of the new one.

Stay tuned to this official Gravytrain Limited blog for all the latest news and updates straight from Gravytrain.