Gravytrain Limited: Liberate UK

One of Gravytrain Limited's clients include Liberate UK who offer telephone answering services to small to medium sized businesses. Gravytrain limited currently run Liberates PPC campaigns for them and are currently aiming to convert more users on their site.

To fulfill this aim the designers at Gravytrain Limited have created a new landing page which aims to convert users better than the current landing page on the site. The new landing page has the same consistent look as the rest of the site and contains a 'Request a Callback' form, where users fill out their details and request a member of the Liberate team to phone them back.

Gravytrain Limited designers put emphasis on the form so that it stands out of the page when the user looks at it with the idea of further encouraging the user to fill out the form and request a callback. Gravytrain designers found that the form on the old landing page was a bit lost within the page and did not stand out enough.